18/10/2014

OUIL503 - Responsive - Choosing a Brief

YCN Briefs

http://www.ycn.org/awards/ycn-student-awards/2013-2014/briefs/cath-kidston

I decided to choose this brief because I am a fan of the Cath Kidston brand and have started to become quite interested in surface pattern and textile design.

http://www.ycn.org/awards/ycn-student-awards/2013-2014/briefs/bear

The Bear brief, to design the back of their cereal box for Alphabites, appealed to me because I am interested in children's illustration and have also wanted to try a bit of package design.

D&AD Brief

http://www.dandad.org/en/body-shop-re-establish-beauty-pioneers/

I was interested in the Body Shop brief, to create a new visual language for the brand, because I am quite familiar with it and think that their ethics on animal testing should be brought to light and made more widely known.

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