07/05/2015

OUIL505 - Product Range

To go alongside the product range, there would be printed tote bags which would have the design corresponding to which ever scent the customer purchased. I also thought about having plain black and white logos for when someone buys more than one product. I originally intended to lino print onto fabric to include this with my range, but due to time constraints I couldn't do this in the end, there was also the problem of testing whether the printing method worked well on fabric, or whether the texture would affect the print quality.

I started to think about other promotional products that could be made to sell alongside the main range. I thought about including badges in with the packs, as a promotional tool when the range is first sold in stores.





Although I didn't have time to actually print and make them, if the products were sold seperately they would be packaged in individual boxes, I tried to show through a mock up what they would possibly look like, although I think the design would look better printed onto tracing paper, wrapped around texture paper.

One thing that was discussed in the group tutorials we had was why the brand was called Yorkshire Cosmetics, when soap and lotion weren't really cosmetics products. To solve this problem I would propose to expand the range into cosmetics products like:
  • Foundation
  • Lipstick
  • Blusher
  • Mascara
That would possibly link to the colours of the scents rather than the actual smell. These would be promoted with an illustrated makeup bag to go along with the products.






To help add a bit of context to my work, I would include these little tags, which explain a bit about the backstory behind each scent, which would hopefully help make the products appeal more to an audience interested in Yorkshire heritage and culture.

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