Throughout this module I feel like I have developed many skills, mainly time management. Because we had to juggle so many individual briefs at the same time I learnt how to spread my time evenly and decide what most needed my attention at that point in time, because each brief had different requirements, so obviously required a different amount of work to be completed. I have developed my brief analysis skills, pinpointing what needs to be done to meet the criteria of what is being asked and to how best appeal to the desired target audience.
Because these were the first live briefs I had ever submitted to, I found the process quite different to anything I had done before, it was quite stressful making sure that I had included everything and that all my work met the submission requirements, but because I had a strict deadline to work towards, I felt that this pressure helped me apply my skills well and finish everything to a high standard and get it submitted properly. I found that applying my work to different contexts, like wrapping paper and t-shirts was definitely a useful skill to develop, as it made me think about the different directions I could take my work in to help further professionalise my practice.
I found that I enjoyed the short, fast briefs more than the two YCN and D&AD briefs, because they were often something I had chosen to do myself and were completely open to our own interpretation, like the Qwertee t-shirt design brief. I found it easier to incorporate things I loved and enjoyed doing into these type of briefs. I found working collaboratively to be a very unique and stressful experience. Although the initial idea building stage was fun, it was nice to share ideas with someone and gain a different perspective on a brief, it was also very difficult to make our ideas work together to create a piece of work that I was proud of. I found that the briefs with longer deadlines were much easier to forget about and put to the back of my mind, making it harder for me to complete a high standard of work when it came closer to the deadline, I think this was definitely the case with my YCN brief. I think my most successful brief was the Thought Bubble convention, because although the work I created wasn't my best, it was a new experience that I thoroughly enjoyed and can't wait to do again. It gave me real insight into what people actually want to buy, and how to keep my expectations of myself and how much I can create, realistic.
One of my main strengths within this module would definitely have to be my commitment. I feel that I have created a lot of work for this module and put a lot of effort in, especially during the collaborative brief, where both our efforts to be on time and committed to the work made for a really successful brief, perhaps not visually, but definitely concept wise. I think I have gone out of my creative comfort zone, which has really benefited my work, I've taken on briefs and created things that I've never done before, like re-inventing a brand, and although it didn't all go to plan, I've learnt things that I can apply the next time I take on similar briefs, this is a definite strength of mine.
I definitely need to improve more on my motivation though out briefs, as I found that, especially with briefs that I wasn't fully invested in, after a while, I began to feel as if it was a task to complete them. I feel like this was mainly due to the long deadlines, so in future I intend to set my own shorter deadlines, even if the real deadline isn't till much further away, this will keep things fresh in my mind and help me to create work that I'm proud of. I need to step further out of my comfort zone and do more narrative work. The Off Life brief showed me that although I find it hard to combine illustration and narrative, they seem to be popular, so I should carry on pushing myself, which I feel like I had failed to do in some of the briefs.
During the remaining modules I intend to:
- Push myself out of my comfort zone, especially in PPP.
- Set myself shorter deadlines to keep me motivated.
- Remember to think about things in different contexts.
- Keep exhausting ideas until I come up with the perfect solution.
- Keep putting my work online and try to create a larger presence on different websites.
No comments:
Post a Comment