OUIl505 - Gazelli Cosmetics

Because we believe that beauty comes first from within, and because we love the cultural heritage of our country, we decided to craft the name of our brand from the word ‘Ghazel’.

Ghazel is a form of lyrical poetry that praises beauty, youth and love. These short poems speak of the untouchable, mysterious beauty of women, whose silk dresses and strands of rubies haunt the days and nights of men enraptured by love.

We illustrated our packaging with drawings conjuring up local tapestry and fabric patterns with scenes of rural life. We wish it to be an extension of hospitality in our poetic land of beauty.”

Even though the aesthetic of these products wasn't really what I was going for, I liked the story behind the design and that the name stood for what the products were trying to convey to customers.