The content of the work focuses on the selling point of Yorkshire which gives the range of cosmetics a unique selling point, maybe some research/short blog post into why this is significant, maybe look at other Yorkshire brands e.g. Leeds Brewery to see why they use Leeds as their USP and whether this is a help or hindrance to your overall marketability across the UK? The visual work is strong and lives up to your concept.
Comment on the practical and conceptual development of the project. Does the work presented or proposed represent a significant investigation of individual creative concerns in relation to appropriate applications of illustration to professional contexts.
The investigation from the concept of a cosmetic packaging is clear and consistent, I can tell you had a tone of voice in mind from the beginning and used drawing as a way of finding your direction. Your new direction of colour and brush strokes gives the product the higher end feeling you mentioned, where will your product be sold? The patterns (rhubarb) give a more quirky design element, perhaps a product that is more independently produced than the large market appeal of your colour and brush stroke design, what area is your intention?
Comment on the clarity with which the product range and methods of distribution have been stated including the decisions regarding what will be produced and what will be proposed.
Cosmetic packaging for a range of products, will you be including the containers/bottles or will you just focus on the outside packaging?
What do they need to do?
Action - Some research into your target audience
Reason - To maximise appeal and interest in your product
Action- Finalise what the range will be, will promo stuff be included?
Reason- Clarity
Action - Check out The Printed Peanut if you haven't already, maybe a blog post on how they could be your competition
Comment on the content of the work. To what extent has the selected content been informed by a range of approaches to research into appropriate themes, subjects, audiences and contexts?
Reducing the project to a purely Yorkshire-centric theme is a really good idea and I think the work has benefited from it. I think the work you've done in sketchbook 2 is really strong, but I think you need to develop it further, since you've only developed 2 concepts after deciding to take it down the Yorkshire route.
Comment on the practical and conceptual development of the project. Does the work presented or proposed represent a significant investigation of individual creative concerns in relation to appropriate applications of illustration to professional contexts.
The idea is really strong - I think you could do with looking at physical packaging examples, as I think it will give you an idea of more what you could do with yours - Not just pattern makers.
Comment on the clarity with which the product range and methods of distribution have been stated including the decisions regarding what will be produced and what will be proposed.
You've clearly got a good plan for the products - I would pay more attention to the actual packaging and production - nets? What material will it be printed on? Stay away from traditional print techniques and look how you can replicate them in a commercially suitable manner.
Comment on the extent to which the planning of time and resources has been effectively considered in order to enable the production of the proposed work in the time available.
You haven't got a planner or anything but it seems like you're on it? I would spend easter exploring more stuff to avoid narrowing everything down too early.
After the progress crit I created a list of things that I need to consider when developing my work over the Easter break.
Context - Where is my product seen?
Make my work context specific
-Dimensions
-Specific production methods
-Scale
-Commerical print?
-Create nets of the packaging
How would I print onto textiles commercially?
Should my products be more bespoke? Quality over quantity
I need to mock up my range
How can I be more ambitious and extend my range?
- Maybe haircare
- Different things about Yorkshire
I need to think about distribution
I could have a mini comic about Yorkshire facts, things specific to Yorkshire.
I should do more development with the logo
Also need to research into audience and the themes of my product range.
After the progress crit I created a list of things that I need to consider when developing my work over the Easter break.
Context - Where is my product seen?
Make my work context specific
-Dimensions
-Specific production methods
-Scale
-Commerical print?
-Create nets of the packaging
How would I print onto textiles commercially?
Should my products be more bespoke? Quality over quantity
I need to mock up my range
How can I be more ambitious and extend my range?
- Maybe haircare
- Different things about Yorkshire
I need to think about distribution
I could have a mini comic about Yorkshire facts, things specific to Yorkshire.
I should do more development with the logo
Also need to research into audience and the themes of my product range.
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