Value, quality and choice
We are committed to attracting, retaining and deepening relationships with our customers. We want to build their confidence in our reputation for quality, price and service.
At John Lewis value is about more than price, it's also shown in the quality of our products and our expert, highly professional service.
Sustainability has been a cornerstone of our business right from the Partnership's establishment. Today we continue to take a long-term view, build mutually beneficial relationships and act in the interests of society.
All John Lewis's adverts try to communicate a sense of nostalgia through their colour palettes which are quite subtle and soft. It's very targeted towards a British market and often uses iconic British imagery to provoke a feeling of nationality. I don't know what it is about the John Lewis adverts but they always seem to make me cry? I'm a pretty emotional person but it must be something within their adverts that taps into the viewers emotions, specially with the She's Always A Woman advert.
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