I found this crit really useful, it confirmed for me that creating a beer bottle type design definitely fit the intended target audience and also helped me realise specific requirements that I need to take into consideration, like the printing finish and whether or not I should use colour or keep it black and white.
List 5 Strengths and give reasons why you think this.
1. Lots of research. Looked into designs and possible printing methods (ink on glass)
2. Knowledge of brief (requirements)
3. Suitable for target audience (beer designs)
4. Ideas - looked into possible colours etc.
5. Thoughts of getting primary research.
List 5 areas for improvement and give reasons why you think this.
1. Research legalities? What info do labels have to include?
2. Look into dimensions - will help when putting the labels onto bottles.
3. Types of printing - Screen printing etc.
4. What finish? Matte, gloss?
List 5 questions that you think need answering.. How will this help?
1. Sizes/ dimensions of labels?
2. Colour scheme? Pastels/solids?
3. What printing techniques will you use?
Comment on the proposed concept/response in relation to the brief?
Strengths:
Definite route of being current through typography, colour and composition.
Suggestions:
Review nmore earlier ideas - more illustrative
Comment on the extent to which the proposed response solves the identified problem
Strengths:
Made less colourful, simplified cool designs - appeals to the audience better.
Shown how your designs can be applied onto product.
Suggestions:
Research and mock up how your design will look on the bottle.
Comment on the appropriateness of the response to the identified audience/context.
Strengths:
Nailed it.
Suggestions:
Certain text may be too young? the thinner text works better alongside the logo.
Comment on the visual quality/content in relation to the proposed response.
Strengths:
Some are really strong.
Suggestions:
Experiment more with colour and typography - more contextual referencing.
Decide on a final design to run with.
I found this crit really useful, it confirmed for me that creating a beer bottle type design definitely fit the intended target audience
No comments:
Post a Comment